Although the Direct Marketing by email is highly effective and ultra economic, there are some rules to meet that can make all the difference.
1 - The Product - Not all products and services are adequate to promote by email. For example, hardly a widespread email campaign will bring good results in the sale of luxury cars. So consider whether your product or service is suitable for a promotion by email.
2 - Customers - Does your company operate local or nationwide? Do not send emails to the south if your company only operates in the north. If your company's customers are just computer companies do not send emails to other companies. And select the targets you want to achieve, in terms of geography and sectors. Otherwise is harming the image of your company.
3 - The Message - What kind of message are you sending to customers? A catalog of products? News of your company? The definition of the content and appearance are essential to arrest the attention of the customer. Our experience has shown that the Newsletter is the format that best meets these requirements. You can introduce new products, news on business and general news of the sector or country. You can incorporate pictures and text. Be pleasant and appealing.
4 - The Frequency - How often will you contact the customers? Weekly? Biweekly? Monthly? Quarterly? Several factors must be weighed in the selection of the frequency. The type of message and the importance it may have for customers is one of them. Nobody likes to receive irrelevantte information every day. In most cases quarterly frequency is too spaced, leading to oblivion in the time interval. Our recommendation is between the Weekly and Monthly.
5 - Long Term - The email marketing campaigns work if carried out continuously over time. Sending an email campaing just once will produce results very close to zero. The results are interesting in continuity. Set the schedule and comply with the plan without fail for at least 1 year. Only this way you will have the desired results.
6 - Tools - While it is not difficult to prepare and implement an email marketing campaign, it still requires some technical knowledge. You need some creativity to develop the content. You need to have a program for sending emails (the Outllok is ok for small quantities). You need to have a mail server that allows you to send large amounts of emails without getting blocked in spam filters.
7 - SPAM - Always have great respect by the receivers of your messages. Always include a to unsubscribe. And don't fail to do it. Delete the addresses of those who do not want to hear from you again.
If you are sure to dominate all 7 rules then buy this Database and start your campaign. The success is guaranteed.
If you are not sure to dominate all 7 rules, then you better hire a professional service. We can take care of all your campaign. Learn more>>>
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